McDonald’s Canada had two clear goals for their store locator app. Firstly to make it easier for customers to find their nearest restaurant on-the-go. Secondly to increase customer engagement by communicating targeted, location-based promotions directly to their loyal mobile customers.
Dare teamed up with Conquer Mobile to create the official McDonald’s Canada restaurant locator iPhone app.
Canadian McDonald’s customers can now quickly find their nearest restaurant based on their current location and can filter the results on Play Place, Open 24 hours or Drive-Thru. Customers can also search by city, postal code or address and can view maps, directions, hours and contact details.
McDonald’s is also able to draw customers in and increase customer engagement by targeting promotions based on a customer’s location and time of day. Customers can view all relevant promotions within the app, select those that grab their attention and then browse to explore the offer and obtain coupons.
Conquer Mobile’s expertise in business search, mapping and augmented reality for mobile apps was ideal for this project. Conquer Mobile collaborated closely with the team at Dare to create the iPhone app on budget and on time. The result is an iPhone app which meets both key business goals in a simple, accessible style.