Customer Challenge

McDonald’s Canada had two clear goals for their store locator app. Firstly to make it easier for customers to find their nearest restaurant on-the-go. Secondly to increase customer engagement by communicating targeted, location-based promotions directly to their loyal mobile customers.

 

Solution

The iPhone app for McDonald’s had to be powerful for the brand, yet simple for the customer. Conquer Mobile were the ideal partners. They are mobile app mavens – able to deliver awesome technology in simple wrapping.

Sandy Fleischer
SVP, Managing Partner, Dare

Impact

  • The official McDonald’s Canada Restaurant Locator iPhone app was released on target in June 2010.
  • The app represents the brand across Canada and features all major restaurant promotions.
  • The app is localized into French and English and is available on the Apple App Store.