Customer Challenge

GenomeDx Biosciences discovers, develops, and commercializes transformative genomic tests that validate decisions about the course of treatment for patients with urologic cancers.

During an in-depth study into urology clinical practice, shadowing and interviewing urologists, GenomeDx observed that urologists currently use basic visual imagery and verbal analogy in patient consultations as a way of relaying information to the patient about their disease or treatment options.

GenomeDx identified that a mobile health app that utilizes dynamic 3D imagery could transform patient consults by acting as a tool to facilitate physician and patient interactions, improving physicians’ explanations and patients’ understanding. The app can be used in the company’s current focus area of prostate cancer care but also more widely throughout other areas of urology. Feedback from urologists on the initial concept was very positive and provided valuable input to support development of a more clinically relevant app.

 

Solution

Conquer Mobile has strong expertise in graphics and privacy, combined with great problem solving capabilities. The team were very quick to translate ideas into features that added real value to our app.

Penelope Wood
Marketing Director, GenomeDx Biosciences

Results

  • The iPad 3D interactive model transforms the physician-patient interaction, focusing discussions and enhancing patient understanding.
  • Annotation and sketching enables urologists to personalize the model for each individual.
  • Personalized printed images help patients remember the details when they get home.
  • Urology practices have the capability to include their own practice details, providing an opportunity for urologists to co-brand patient print outs.