Customer Challenge
McDonald’s Canada had two clear goals for their Restaurant Locator iPhone app. First, to make it easier for on-the-go customers to find their nearest restaurant. Second, to increase customer engagement by communicating targeted, location-based promotions directly to loyal mobile customers.
Solution
Dare teamed up with Conquer Mobile to create the official McDonald’s Canada Restaurant Locator iPhone app.
Canadian customers can now quickly find their the nearest McDonald’s restaurant based on their current location. They can filter the results based on the presence of a Play Place, 24-hour locations, or restaurants with a Drive-Thru. Customers can also search by city, postal code or address and can view maps, directions, hours and contact details.
McDonald’s is also able to draw customers in and increase customer engagement by targeting promotions based on a customer’s location and time of day. Customers can view all relevant promotions within the app, select those that grab their attention and then browse to explore the offer and get coupons.
Conquer Mobile’s expertise in business search, mapping, and augmented reality for mobile apps was ideal for this project. Conquer Mobile collaborated closely with the team at Dare to create the iPhone app on budget and on time. The result is an iPhone app that meets McDonald’s Canada’s two key business goals in a simple, accessible style.
Impact
- The official McDonald’s Canada Restaurant Locator iPhone app was released on target in June 2010
- The app represents the brand across Canada and features all major restaurant promotions
- The app is localized into French and English and is available on the Apple App Store
